RAMDEV YOGA LESSONS FOR ALLAHABAD

Baba Ramdev is perhaps one of India's most multi-faceted gurus, teaching yoga in the first half of the session, followed by marketing lessons in the second half.

"I am a marketing guru. There's no harm in marketing yoga. It's a matter of great pride for me," says he.

The Baba is well aware of the enormity of the Kumbh Mela and, therefore, he doesn't miss the chance to talk about his new yoga college.

"The first phase of work of our college is over. The work on second phase is going on. I want to make 'right breathing' a medical remedy," he says.

And to top it all, he is also a holding a session with the media, so that at least this time round, the media does not go back unhappy.

Lalu Prasad before the management students and now Baba Ramdev before the devotees of the Kumbh mela - believe it or not, the world's biggest congregation has become an elaborate platform for the management and the PR exercises of all the saints.